The Green Shift is like Jekyll & Hyde. Will it save the planet, or is it just greenwashing? In this tool-kit, we try to get a practical grasp on this vague buzz-word. You will learn why 2+2 is never 4 in the green shift. The shadow side of it is still the same environmental issues as before. We reflect upon how the green shift indeed can be used to make changes, and not just greenwash our dirt.

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